From Doug Wilson:
"This quest for authenticity, in its current configuration, is actually a quest to feel superior to other people, and because everybody has gotten in on this very attractive proposition, this presents a considerable marketing challenge. As a consequence, we have low sales resistance, no shortage of authenticity-mongers, and lots of niche markets for different manifestations of superiority. These good folks will sell you a smaller carbon footprint, a burlap tote bag, a slate shower, a Che poster, an Indie movie that only the true-hearts understand, a trip to the rain forest, a bit of jewelry for your nose, and lots and lots and lots of other stuff."
"This quest for authenticity, in its current configuration, is actually a quest to feel superior to other people, and because everybody has gotten in on this very attractive proposition, this presents a considerable marketing challenge. As a consequence, we have low sales resistance, no shortage of authenticity-mongers, and lots of niche markets for different manifestations of superiority. These good folks will sell you a smaller carbon footprint, a burlap tote bag, a slate shower, a Che poster, an Indie movie that only the true-hearts understand, a trip to the rain forest, a bit of jewelry for your nose, and lots and lots and lots of other stuff."
4/28/2010 09:57:00 AM
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